{"id":2766,"date":"2022-04-01T16:27:15","date_gmt":"2022-04-01T14:27:15","guid":{"rendered":"https:\/\/openroom.ch\/?p=2766"},"modified":"2025-08-18T15:02:48","modified_gmt":"2025-08-18T13:02:48","slug":"campagne-haute-ecole-arc-sante","status":"publish","type":"post","link":"https:\/\/openroom.ch\/fr\/campagne-haute-ecole-arc-sante\/","title":{"rendered":"Campagne Haute \u00c9cole Arc Sant\u00e9"},"content":{"rendered":"\n<h1 class=\"has-text-align-left is-style-small-width wp-block-heading\">Campagne Haute \u00c9cole Arc Sant\u00e9<\/h1>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-small-width\"><strong>D\u00e9fi<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-small-width\">Dans beaucoup de secteurs, il y a aujourd\u2019hui une p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e \u2013 et les m\u00e9tiers de la sant\u00e9 sont particuli\u00e8rement concern\u00e9s. Depuis des ann\u00e9es, m\u00eame pas la moiti\u00e9 du nombre de sp\u00e9cialistes infirmiers dipl\u00f4m\u00e9s n\u00e9cessaires sont form\u00e9s. Jusqu\u2019au d\u00e9but de 2019, il manquait 14\u2019000 dipl\u00f4m\u00e9-e-s. Jusqu\u2019en 2025, la p\u00e9nurie s\u2019\u00e9l\u00e8vera \u00e0 218\u2019000 personnes au total dans le secteur des soins. Pendant longtemps, les \u00e9tablissements pouvaient compter sur le recrutement de personnel soignant \u00e9tranger. Aujourd\u2019hui, cela est plus compliqu\u00e9. C\u2019est pourquoi la Haute \u00c9cole Arc Sant\u00e9 en Suisse romande nous a mandat\u00e9s de d\u00e9velopper une campagne pour promouvoir les m\u00e9tiers de la sant\u00e9, et plus particuli\u00e8rement le \u00ab&nbsp;Bachelor en soins infirmiers&nbsp;\u00bb.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-small-width\"><strong>Solution<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-small-width\">\u00c0 la p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e vient s\u2019ajouter la situation pand\u00e9mique mondiale, qui oblige les gens \u2013 dont les futures \u00e9tudiant-e-s \u2013 \u00e0 rester davantage \u00e0 la maison. Pour atteindre malgr\u00e9 tout ce groupe cible, la strat\u00e9gie enti\u00e8re de l\u2019ancienne communication (hors ligne) de la haute \u00e9cole a \u00e9t\u00e9 d\u00e9plac\u00e9e \u00e0 la plateforme en ligne principalement utilis\u00e9e par les destinataires&nbsp;: Instagram.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-small-width\">Pour \u00eatre s\u00fbrs que la g\u00e9n\u00e9ration Z puisse s\u2019identifier directement avec l\u2019\u00e9cole et le programme d\u2019\u00e9tudes, nous avons invit\u00e9 deux ancien-ne-s \u00e9tudiant-e-s \u00e0 participer \u00e0 la campagne. Ils ont non seulement racont\u00e9 leur histoire dans de brefs vid\u00e9os et \u00ab&nbsp;r\u00e9els&nbsp;\u00bb, mais ont \u00e9galement expliqu\u00e9 pourquoi ils avaient opt\u00e9 pour ces \u00e9tudes, notamment \u00e0 la Haute \u00c9cole Arc Sant\u00e9, et quelles perspectives professionnelles allaient s\u2019offrir \u00e0 eux apr\u00e8s le dipl\u00f4me. D\u2019autres vid\u00e9os ont pr\u00e9sent\u00e9 l\u2019\u00e9cole et diff\u00e9rents enseignants.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-small-width\">Apr\u00e8s avoir exploit\u00e9 la totalit\u00e9 des possibilit\u00e9s qu\u2019offre la plateforme Instagram, nous avons r\u00e9alis\u00e9 un Instagram live. Au moyen du sticker question, les futures \u00e9tudiant-e-s ont pr\u00e9alablement pu formuler leurs questions relatives \u00e0 aux \u00e9tudes. Lors de la session live, ces questions, ainsi que d\u2019autre sujets concernant les \u00e9tudes, le m\u00e9tier et les perspectives d\u2019avenir, ont \u00e9t\u00e9 trait\u00e9s&nbsp;<\/p>\n\n\n\n<p class=\"is-style-small-width\">En plus d\u2019utiliser Instagram, nous avons \u00e9galement diffus\u00e9 d\u2019autres publicit\u00e9s sociales dans tout le r\u00e9seau Facebook et avons plac\u00e9 des affiches (D)OOH compl\u00e9mentaires.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-small-width\"><strong>R\u00e9sultats<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-small-width\">Compar\u00e9 \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, la Haute \u00c9cole Arc Sant\u00e9 enregistre une hausse des inscriptions aux \u00e9tudes de 20 %.&nbsp;<\/p>\n\n\n\n<ul class=\"is-style-small-width wp-block-list\"><li>Les publicit\u00e9s sociales ont obtenu plus de <strong>1 millions d\u2019impressions.<\/strong><\/li><li>Les mesures publicitaires (D)OOH ont atteint <strong>6.5 millions* de personnes<\/strong> (*CA = contacts par affiche).<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls poster=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/H-S-Sante-Iphone-0-00-01-03.jpg\" src=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/H-S-Sante-Iphone-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls poster=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/H-S-Sante-Iphone-2-0-00-00-00-1.jpg\" src=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/H-S-Sante-Iphone-2-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/H-S-Sante-Case-0-00-03-36.jpg\" src=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/04\/H-S-Sante-Case.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1920 \/ 1920;\" width=\"1920\" controls poster=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/Komp-2-0-00-07-53.jpg\" src=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/E-Panel-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/He-Arc-Sante-F-200-1165-x-1700-RZ-843x1200.jpg\" alt=\"OPENROOM CREATIVE AGENCY - Campaign -creative agency - openroom - marketing -  Werbung - Communication - Kommunikation - Strategie - Advertising - Hochschule - Digital Campaign - Digital Media - Motion - Content  - Social Media - Digital Media\" class=\"wp-image-2744\" width=\"353\" height=\"500\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Campagne Haute \u00c9cole Arc Sant\u00e9 D\u00e9fi Dans beaucoup de secteurs, il y a aujourd\u2019hui une p\u00e9nurie de main-d\u2019\u0153uvre qualifi\u00e9e \u2013 et les m\u00e9tiers de la sant\u00e9 sont particuli\u00e8rement concern\u00e9s. Depuis des ann\u00e9es, m\u00eame pas la moiti\u00e9 du nombre de sp\u00e9cialistes infirmiers dipl\u00f4m\u00e9s n\u00e9cessaires sont form\u00e9s. Jusqu\u2019au d\u00e9but de 2019, il manquait 14\u2019000 dipl\u00f4m\u00e9-e-s. Jusqu\u2019en 2025,<a class=\"excerpt-read-more\" href=\"https:\/\/openroom.ch\/fr\/campagne-haute-ecole-arc-sante\/\" title=\"ReadCampagne Haute \u00c9cole Arc Sant\u00e9\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,26],"tags":[],"class_list":["post-2766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-projet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne Haute \u00c9cole Arc Sant\u00e9 &#8211; OPENROOM CREATIVE AGENCY<\/title>\n<meta name=\"description\" content=\"La Haute \u00c9cole Arc Sant\u00e9 nous a demand\u00e9 de d\u00e9velopper une campagne pour la profession d&#039;infirmier, le &quot;Bachelor en soins infirmiers&quot;.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openroom.ch\/fr\/campagne-haute-ecole-arc-sante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne Haute \u00c9cole Arc Sant\u00e9 &#8211; OPENROOM CREATIVE AGENCY\" \/>\n<meta property=\"og:description\" content=\"La Haute \u00c9cole Arc Sant\u00e9 nous a demand\u00e9 de d\u00e9velopper une campagne pour la profession d&#039;infirmier, le &quot;Bachelor en soins infirmiers&quot;.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openroom.ch\/fr\/campagne-haute-ecole-arc-sante\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENROOM | The Unlimited Creative Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/openroom_creative_agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T14:27:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T13:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openroom.ch\/wp-content\/uploads\/2022\/03\/Komp-2-0-00-08-09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamara Haf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Haf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/campagne-haute-ecole-arc-sante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/campagne-haute-ecole-arc-sante\\\/\"},\"author\":{\"name\":\"Tamara Haf\",\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/#\\\/schema\\\/person\\\/265e8ac74e6d002d28e8c5c22bc1d05d\"},\"headline\":\"Campagne Haute \u00c9cole Arc Sant\u00e9\",\"datePublished\":\"2022-04-01T14:27:15+00:00\",\"dateModified\":\"2025-08-18T13:02:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/campagne-haute-ecole-arc-sante\\\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/campagne-haute-ecole-arc-sante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/openroom.ch\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Komp-2-0-00-08-09.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\",\"projet\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/campagne-haute-ecole-arc-sante\\\/\",\"url\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/campagne-haute-ecole-arc-sante\\\/\",\"name\":\"Campagne Haute \u00c9cole Arc Sant\u00e9 &#8211; 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