{"id":3961,"date":"2024-11-14T12:05:08","date_gmt":"2024-11-14T11:05:08","guid":{"rendered":"https:\/\/openroom.ch\/?p=3961"},"modified":"2024-11-14T12:10:07","modified_gmt":"2024-11-14T11:10:07","slug":"openroom-reste-lagence-daop-igp","status":"publish","type":"post","link":"https:\/\/openroom.ch\/fr\/openroom-reste-lagence-daop-igp\/","title":{"rendered":"Le tournant de la T\u00eate de Moine AOP"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><strong><strong>Le tournant de la T\u00eate de Moine AOP<\/strong><\/strong><\/h1>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>Nous adorons la T\u00eate de Moine AOP et surtout la mani\u00e8re dont elle est servie\u00a0: racl\u00e9e \u00e0 l\u2019aide de la Girolle, elle se d\u00e9guste sous forme de \u00ab\u00a0rosettes\u00a0\u00bb.Dans l\u2019un des clips publicitaires, nous nous sommes concentr\u00e9s totalement sur la mise en sc\u00e8ne de ce moment tournant unique.<\/strong><\/strong><\/p>\n\n\n\n<p>La T\u00eate de Moine AOP est un fromage \u00e0 p\u00e2te mi-dure de forme cylindrique, dont la saveur est pure, aromatique et plus marqu\u00e9e au fur et \u00e0 mesure de son affinage. Ce fromage tr\u00e8s populaire a une longue histoire\u00a0: en 1192 d\u00e9j\u00e0, les moines de l\u2019abbaye de Bellelay raclaient leur <a href=\"https:\/\/www.aop-igp.ch\/fr\/tete-de-moine-aop\">T\u00eate de Moine AOP<\/a> \u00e0 l\u2019aide d\u2019un couteau. Depuis l\u2019invention de la Girolle en 1982, les \u00ab\u00a0rosettes\u00a0\u00bb peuvent \u00eatre d\u00e9gust\u00e9es facilement \u2013 et d\u2019une mani\u00e8re tr\u00e8s particuli\u00e8re \u2013 dans le monde entier. Nous avons alors r\u00e9duit cette forme particuli\u00e8re de d\u00e9guster la T\u00eate de Moine AOP \u00e0 un simple geste de la main que nous avons mis en sc\u00e8ne dans un spot publicitaire. Celui-ci montre trois situations diff\u00e9rentes, o\u00f9 des personnes sont r\u00e9unies autour d\u2019une table pour un repas en commun. Tous ces sc\u00e9narios se terminent de la m\u00eame mani\u00e8re\u00a0: l\u2019une des personnes fait ce geste de la main qui, ici, ne signifie pas \u00ab\u00a0commander\u00a0\u00bb ou \u00ab\u00a0payer\u00a0\u00bb, mais plut\u00f4t \u00ab\u00a0apporter la Girolle\u00a0\u00bb. Avec cette id\u00e9e sp\u00e9ciale, le caract\u00e8re unique et typique de la T\u00eate de Moine AOP est ancr\u00e9 dans l\u2019esprit du groupe cible, tout en donnant envie d\u2019une mani\u00e8re divertissante et ludique de d\u00e9guster ce fromage. Ce geste de la main aide la marque T\u00eate de Moine \u00e0 se distinguer dans diff\u00e9rentes langues et cultures \u2013 ce que la s\u00e9quence finale avec le slogan \u00ab\u00a0Juste unique\u00a0\u00bb exprime parfaitement. Le clip est actuellement diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision suisse, ainsi que sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/openroom.ch\/wp-content\/uploads\/2024\/11\/Video_FR.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le tournant de la T\u00eate de Moine AOP Nous adorons la T\u00eate de Moine AOP et surtout la mani\u00e8re dont elle est servie\u00a0: racl\u00e9e \u00e0 l\u2019aide de la Girolle, elle se d\u00e9guste sous forme de \u00ab\u00a0rosettes\u00a0\u00bb.Dans l\u2019un des clips publicitaires, nous nous sommes concentr\u00e9s totalement sur la mise en sc\u00e8ne de ce moment tournant unique.<a class=\"excerpt-read-more\" href=\"https:\/\/openroom.ch\/fr\/openroom-reste-lagence-daop-igp\/\" title=\"ReadLe tournant de la T\u00eate de Moine AOP\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le tournant de la T\u00eate de Moine AOP &#8211; OPENROOM CREATIVE AGENCY<\/title>\n<meta name=\"description\" content=\"Le tournant de la T\u00eate de Moine AOP &#8211; OPENROOM ist eine Full-Service-Kreativagentur im Herzen von Z\u00fcrich. Wir sind auf kreative Strategien &amp; Konzepte spezialisiert. Jetzt beraten lassen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/openroom.ch\/fr\/openroom-reste-lagence-daop-igp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le tournant de la T\u00eate de Moine AOP &#8211; OPENROOM CREATIVE AGENCY\" \/>\n<meta property=\"og:description\" content=\"Le tournant de la T\u00eate de Moine AOP &#8211; OPENROOM ist eine Full-Service-Kreativagentur im Herzen von Z\u00fcrich. Wir sind auf kreative Strategien &amp; Konzepte spezialisiert. Jetzt beraten lassen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/openroom.ch\/fr\/openroom-reste-lagence-daop-igp\/\" \/>\n<meta property=\"og:site_name\" content=\"OPENROOM | The Unlimited Creative Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/openroom_creative_agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T11:05:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T11:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/openroom.ch\/wp-content\/uploads\/2024\/11\/TdM-TV-Spot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamara Haf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamara Haf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/\"},\"author\":{\"name\":\"Tamara Haf\",\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/#\\\/schema\\\/person\\\/265e8ac74e6d002d28e8c5c22bc1d05d\"},\"headline\":\"Le tournant de la T\u00eate de Moine AOP\",\"datePublished\":\"2024-11-14T11:05:08+00:00\",\"dateModified\":\"2024-11-14T11:10:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/\"},\"wordCount\":349,\"publisher\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/openroom.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/TdM-TV-Spot.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/\",\"url\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/\",\"name\":\"Le tournant de la T\u00eate de Moine AOP &#8211; OPENROOM CREATIVE AGENCY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/openroom.ch\\\/fr\\\/openroom-reste-lagence-daop-igp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/openroom.ch\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/TdM-TV-Spot.jpg\",\"datePublished\":\"2024-11-14T11:05:08+00:00\",\"dateModified\":\"2024-11-14T11:10:07+00:00\",\"description\":\"Le tournant de la T\u00eate de Moine AOP &#8211; OPENROOM ist eine Full-Service-Kreativagentur im Herzen von Z\u00fcrich. 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